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Americans Are Buying More Gold for the Holidays

americans buying gold

This holiday season, rather than spending money on gifts that could quickly lose a child’s interest, Americans are turning to more long-term offerings.

Given the current economic uncertainty we’re facing, it’s no wonder the trend has become especially popular this year.

While there are many factors contributing to the cause, perhaps the most apparent one that acted as the canary in the coal mine, so to speak, was the pandemic.

When mentions of quantitative easing, stimulus checks, inflation, and other relative topics became ordinary social talking points, naturally, we saw an increase in gold’s demand as traditionally these are all factors that cause gold to thrive.

Gold coins and bars have been particularly popular by customers, especially those worried about inflation.

People are looking for ways to pass down gifts that would not lose value over time. We’ve received an influx of inquiries from parents and grandparents who are seeking to teach their loved ones about the importance of saving and protecting your capital.

On the one hand, we are glad to know that thoughtful, educational acts of kindness like these are occurring. However, on the other hand, it is a bit disheartening when you realize the catalyst driving the need to teach such lessons.

We’ve also experienced supply chain issues across the board, not just for gold. Products, goods, and supplies across all industries have been affected, and companies delaying deliveries for weeks, sometimes even months at a time, has become the norm.

Some precious metals companies reported delivery times that extended up to 6 months from their original delivery dates due to supply issues.

Surprisingly, customers did not fret. They accepted the delivery times, showing how strong the consumer desire for gold was.

Gold purchases are indeed up for a second holiday season case in point.

They say that out of all bad comes some good, and it looks like the importance of taking control of one’s finances and holding onto tangible assets are just a few of the lessons learned from these tumultuous years.

Are you searching for that perfect valuable gift for a loved one?

Call American Hartford Gold at 800-462-0071 to learn how you can protect your financial future with assets like gold.

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