About American Hartford Gold​


Who We Are

American Hartford Gold is dedicated to helping individuals and families invest in precious metals. This includes Gold, Silver and Platinum in both bars and coins. We provide both physical delivery to one’s doorstep or inside of a retirement account like an IRA, 401K or TSP. American Hartford Gold helps clients achieve greater security for their future by adding “safe haven” assets to their portfolio. Investors receive only the highest quality gold and silver coins, offered at competitive prices with 100% customer satisfaction guaranteed.

Our leadership is truly committed to providing quality service and fair pricing. Through our expertise in the industry, we provide the latest market information with a historical perspective to empower both experienced and new investors!

American Hartford Gold has an A+ rating with the Better Business Bureau and has a 5-star customer satisfaction rating on multiple review platforms like Trustpilot and Google. Additionally, American Hartford Gold was ranked the #1 Gold Company on the prestigious Inc. 5000’s list of America’s fastest-growing private companies. American Hartford Gold is the only precious metals company recommended by Bill O’Reilly, Rick Harrison, and Lou Dobbs. We are extremely honored that they trust and recommend us to their beloved friends, family, and viewers.

Our Mission

At American Hartford Gold, we aim to educate clients about investments in the precious metal industry. We strive to provide unparalleled customer service built on trust, integrity, and absolute transparency. Our goal is to achieve 100% customer satisfaction.

We offer all our clients our Buyback Commitment, in which we encourage our clients to contact us first if they wish to sell their metals. While we cannot legally guarantee that we will repurchase metals, we never charge any additional liquidation fees and provide a quick and simple 3-step liquidation process.

Our Executive Leadership

At American Hartford Gold, we are proud of our executive leadership’s dedication to providing reliable services to clients as well as support to the workforce. With over a decade of experience in the precious metals industry, our Chief Executive Officer, Sanford Mann, is well-known for his professionalism and work ethics. Our Executive Chairman, Scott Gerlis, brings over a decade of retail gold and silver experience. He has made it a mission of his life to educate and guide people about how they can protect their retirement savings by investing in precious metals.

Sanford Mann: Chief Executive Officer

American Hartford Gold was built under Sanford’s simple credo that he learned from his father at a young age: provide the customer with unlimited education and an honest deal. Putting this philosophy into practice has led to an A+ customer satisfaction rating and made American Hartford Gold one of the fastest-growing precious metals dealers in the country.

Raised in a close-knit farm family, Sanford developed a strong work ethic and sense of community at an early age. He studied Economics at Connecticut State University and served in various senior financial management positions in New York City before moving out west to follow an entrepreneurial calling. Sanford now resides with his family in Santa Monica.

He truly believes that customers are family and success comes only when you commit to providing superior service in every transaction.

In his free time, Sanford volunteers at several non-profits, pursues an active lifestyle and sits on various boards. He’s a dog lover and can often be found at the office or the beach with his boxer “Cookie” by his side.

As Chief Executive Officer of American Hartford Gold, Sanford is responsible for the company’s overall strategic direction in the gold industry, attracting the most ethical and knowledgeable talent in the business, and maintaining the highest levels of customer satisfaction.

Scott Gerlis: Executive Chairman

Scott is a proud Los Angeles native who owes his life-long love of precious metals to his father Harold, an avid coin collector who taught him to appreciate history, economics, and community. He learned that one cannot have true wealth without owning physical precious metals and made it part of his life’s mission to educate the world about how to protect retirement savings with safe-haven assets.

Working side by side with Sanford Mann, Scott started American Hartford Gold. He shares Mann’s singular focus on customer service, high ethical standards and making the company a great place to work and do business with.

In addition to founding American Hartford Gold, Scott has owned and operated successful retail businesses, invested in real estate, and is involved in his community and non-profit organizations. He resides with his wife and family in Los Angeles.

Max Baecker: President

Max is committed to American Hartford Gold’s mission of helping clients achieve long-term financial security by providing them with unparalleled knowledge on precious metal markets and products.

As President of American Hartford Gold, Max oversees the company’s day-to-day operations and administration, while also building and leading the company’s team of account executives. Under his guidance, American Hartford Gold has delivered billions of dollars in precious metals to thousands of satisfied clients.

After AHG made Inc.’s list of fastest growing companies for the third time, Max said, “Our meteoric growth rate says a lot about the trust our clients have put in us and the kind of work our specialists continue to deliver.

With all the growth and recognition over the past several years, our basic philosophy hasn’t changed, empower our clients with the best information and dedicated service, and the growth will follow.”

Giving Back to the Community

American Hartford Gold loves to give back as we understand our responsibility towards the community. We consider it our obligation to support the community, which gives us opportunities to grow and thrive.

We support both local and national organizations financially and through volunteer work. In some cases, taking part in their social activities and arranging funds for their cause. Some of the organizations we support include: The Claire Foundation, Wounded Warrior Project, The Midnight Mission, Our House, A Place Called Home and No Kill Los Angeles (NKLA) to name a few.

Company’s Growth and Expansion

Through the tireless efforts of our leadership and team, American Hartford Gold is able to win the trust of thousands of Americans. American Hartford Gold operates in three locations to best serve our clients and employs over 200 individuals. Our corporate headquarters are located in Los Angeles, CA with an additional corporate office in Woodland Hills, CA and West Palm Beach, FL. We continue to be a market leader with billions of dollars in Gold and Silver delivered and counting.

What Our Clients Say About Us

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